By: Kinya Harte
Since 2004, Genreal Idea menswear designer Bumsuk Choi has proven he isĀ a man’s man by developing classically handsome collections season after season. This Spring/Summer 2012 collection is no different.
Choi plays with preppy style, combining standout colors, black and white stripes and leather lapels, giving each look a punk-rock edge. The General Idea Spring/Summer 2012 collection describes a prep who blasts The Ramones and Talking Heads on his iPod while drinking a Jack and Coke on his yacht on the coast of St. Maarten–well, at least to me it does.
The General Idea man is too cool.









